Sales & Marketing

Wander Group can work with your leadership to develop an effective sales strategy that will achieve your revenue goals.  Wander Group professionals have enabled organizations to achieve measurable growth in top-line revenue and bottom-line profitability by focusing on sales force structure, customer segmentation, building executive-level relationships, sales execution, and after-sales support.

When developing, planning, and implementing a marketing plan, Wander Group can provide expertise in marketing strategy, pricing and promotions, trade show participation, market research, and customer service improvement.

Our professionals have expertise with integrating business and financial planning with your existing sales and marketing activities.  This includes constructing “go” or “no go” profitability analyses for specific products or customers, assessing profitability for individual product lines or key customers, and modeling changes in business planning assumptions.

Small Business Consulting

Work Plan Development
Wander Group can either assist independent businesses directly or by providing technical assistance to organizations that support small businesses assistance programs.  Our primary mission is to increase sales within the neighborhood by assisting individual businesses.  The second mission is to instruct your community organization staff how to improve their skills in providing assistance.  Our intent is to offer guidance that will make a difference for the long term. 

Business Tune-up
If local stores look tired or run down, they may need a check-up.  Our diagnostic services include an inspection of systems, including: product selection, pricing, merchandising, store layout, customer service, and the overall shopping experience.  If financial management review is in order, we offer expertise in this area.  Our custom-made retail assessment tools are a timely and cost-effective way to point out symptoms of a business on the decline.  The tools are easy to understand for merchants, so they can make an immediate response and unleash sales potential!